Nowadays, it’s hard to find a business without a website. Restaurants, fashion stores, art galleries, clubs & bars, law firms, gardeners, hairstylists…. Websites are not for big corporations anymore – small businesses need them just as much. A business with a website has access to many more customers than a business relying only on traditional advertising methods (business cards, flyers, brochures, etc.)

However, businesses are not utilizing their websites to their full potential. Many use the website as a digital business card – presenting their contact info and some photos of what they do. But this does not actually grow the customer base or bring revenue in. [Read more…]